i assume some economic theory has been done on it. the prices cant be too low, or they wouldnt generate that much revenue and they cant be too high that demand drops off, so they have to reach the equilibrium. since its a digital service they are providing which requires very little physical resources, theyd make a profit regardless of the price it was set at, but the maximum profits is what every firm seeks, understandably. and the image of a perpetual sale on is a marketing technique done all over the place. i swear (in the uk at least) certain furniture companies constantly run ads saying things like "our 50% off sale is now on! ending on sunday so hurry up!" and then on monday they run a whole new set of ads, so there is always a sale on. similar techniques with the SVAs: there is very rarely anything new in the crates, its pretty much the same items every time, just with a different name, which means there are even less costs of production. i personally think the price of elite is too high, and i recently dropped my plans to buy it at some point, but its all about how much disposable income the players have, and dacon will know the numbers far better than me, so i guess he's got it worked out.